SMALL TOWN MONEY (final piece)

Evaluation Question 7

One of the ways we have improved our work since the preliminary is our editing skills. For example, we got better at matching what was going on screen with the music. This is apparent within both our main task and our trailer. In our main film, we made sure to line up the title cards with the music. The music was, we feel, an integral part of our film, so making sure the titles cards lined up perfectly with the music was important and we achieved this.

Overall our skills have improved vastly since the preliminary, but the preliminary gave us the knowledge to be able to go on and make our full film and the trailer.

One specific example of how our skills have improved can be seen by comparing our preliminary task to our final task. For example, we improved in the sense that we got better at matching the action on screen to the music. In our preliminary, we tried to match the song to the closing locker at the start, and whilst it was fairly successful, we were much better at it in our main task, and the timing of the title cards with the music is impeccable; this was a vital part of our opening.

It is clear than we improved our continuity because looking back at our preliminary, there are subtle mistakes, such as a camera bag being in the background of a shot or locker doors being open in one shot and not in the next. We tried to rectify these mistakes in our main task which is why there are no camera bags in sight. We even went to the extent of asking people to leave sections of the train station so we could film there and not have to worry about them being in one shot and not the next. We also timed our filming schedule to be when there would be the fewest number of people at the station to try and bolster our chances of having good continuity within the film. Below is a print screen of our preliminary task; it shows the camera bag to the left hand side of the screen which should not be there.

 

Evaluation Question 6

Q6

What kind of media institution might distribute your product and why?

To start off with we will need ideas on the marketing techniques we would use to attract market attention. We can sue strategies like Instagram, Twitter, Youtube, Facebook, posters, trailers, billboards and even Small Town Money merchandising. As you can see half of our marketing strategies is the use of social media. This is because it is a marketing option that is very popular and free. By doing this we will be narrowing down the connection between the audience and the institutions. Also social media allows you to post anything content wise like trailers, messages, links etc.

The role of a film distributor is to deal with the distribution of a film, the marketing of a media product and to deal with the promotion of the media product to build the hype up for the event.

The first option to who might distribute our media product can be the United Kingdom Film Council. This is a small national lottery funded body that helps British films that might not have the power and the resources to distribute films. Since the opening of this body they have helped distribute nearly one thousand British films! The UK film coil has the aim of getting British produced films to compete with other international releases. this could be a good consideration as our film is produced in the UK and does not have a lot of resources and financial backing to get a deal with a global distributor.

Our second option for a film distributor is Warner Bros. This is because from our researching and planning we realised that they had produced The Dark Knight. The themes in the Dark Knight matched our production a lot and they had produced other films like The Prestige, The Town and Slumdog millionaire. They are a very experienced distributors as well so they can boost our audience size. They are a global competitor and are very experienced so they can deal with our production really well. Warner Bros have been going into partnerships as well so that they can boost the effort and audience attention to the media product. The problem with Warner Bros is that they are typically interested in films that have the potential to make lots of profit or to win lots of awards and considering our media product is a small production the chances of them realistically going up with us is really low, but a great consideration to have.

As you can see from the screenshot above Warner Bros does go into partnerships quite a lot and some of the partnership companies are not really that popular.

Overall our conclusion si that we will choose both of the distributors. We will select Warner Bros first because they are really professional at what they do and then go into a partnership with the UK film council. Warner brothers can be vital for the marketing of the film and with their background of success if they agree to this then they can help make our film successful. There will be a drawback which might be that they will want a certain percentage of the profits which is not a great issue because they have potential to distribute the film globally which is increasing the audience size. Overall this will be beneficial both ways. With the budget from WB the filming and general quality of the film can be better meaning that the audience reviews will be better meaning that it will have success. The UKFC can help the distribution of the film in the UK as they want British films to be promoted a lot as well. WB are quite interested in small industry films which shows a potential chance of an agreement.

Evalaution Question 5

Term 3 Week 3 Action Plan

Evaluation question 4

What have you learnt about technologies the process of constructing this product?

The technology that we have learnt most about in this product is final cut pro. This is because we were expecting the programme to be standard but as we kept on suing it we realised the amount of features that was available on this piece of technology. For example there is a lot of custom edit choices available like editing decisions also it can get you into full detail on exactly where you want to cut a piece of a clip. This was not available on other technologies which made final cut pro stand our for us. This piece of technology really enhanced our work because it gave a lot of features that we needed. The filters really gave the edge to our film because the genre was crime and being able to put fast paced editing and eccentric filters helped achieve giving the edge and get memorable introduction. From the filters we learnt that you have so many options available you can use any that can fit into any genre and it widens your view for the future on what you can film and how much technology has developed.

The main reasons why we liked Final cut pro is listed below:

-Transitions
-Advanced clip editing and cutting
-Effects
-Title cards and fonts

The other technology that we have used is Blogger. This is a blogging method created by Google which helped us post our information, data, research, film and evaluation onto. This was really useful for us because the side tabs made looking at posts really easy to do along with the tags made it easier to find a certain post. We also learnt something from Blogger which is that you can embed different media files which was useful.

For presentation purposes we used Emaze and Microsoft Powerpoint. From Emaze we have learnt that there are many different software options available to use for presentations. Emaze was particularly good because you can embed the powerpoint onto the blog easily which saved time. Powerpoint was used for all of our action plans. This was because it was easy to make and we wanted to sue Emaze for big presentations because it had better themes and transitions.

We also used a programme called Bubbl, which helped our mind map presentations. This was really useful to help present our thoughts and the decisions we made.

Youtube was used for uploading our drafts and videos onto our blog and for private viewing. Final cut pro offered a direct link to Youtube when you have edited videos on there which made it simple and easy to upload and access. One thing we learnt from Youtube that was frustrating was that if we wanted a song to download and use for our product then we would have to contact the studio each time which became frustrating.

Evaluation Question 3

Q5: