Evaluation Question 6

Q6

What kind of media institution might distribute your product and why?

To start off with we will need ideas on the marketing techniques we would use to attract market attention. We can sue strategies like Instagram, Twitter, Youtube, Facebook, posters, trailers, billboards and even Small Town Money merchandising. As you can see half of our marketing strategies is the use of social media. This is because it is a marketing option that is very popular and free. By doing this we will be narrowing down the connection between the audience and the institutions. Also social media allows you to post anything content wise like trailers, messages, links etc.

The role of a film distributor is to deal with the distribution of a film, the marketing of a media product and to deal with the promotion of the media product to build the hype up for the event.

The first option to who might distribute our media product can be the United Kingdom Film Council. This is a small national lottery funded body that helps British films that might not have the power and the resources to distribute films. Since the opening of this body they have helped distribute nearly one thousand British films! The UK film coil has the aim of getting British produced films to compete with other international releases. this could be a good consideration as our film is produced in the UK and does not have a lot of resources and financial backing to get a deal with a global distributor.

Our second option for a film distributor is Warner Bros. This is because from our researching and planning we realised that they had produced The Dark Knight. The themes in the Dark Knight matched our production a lot and they had produced other films like The Prestige, The Town and Slumdog millionaire. They are a very experienced distributors as well so they can boost our audience size. They are a global competitor and are very experienced so they can deal with our production really well. Warner Bros have been going into partnerships as well so that they can boost the effort and audience attention to the media product. The problem with Warner Bros is that they are typically interested in films that have the potential to make lots of profit or to win lots of awards and considering our media product is a small production the chances of them realistically going up with us is really low, but a great consideration to have.

As you can see from the screenshot above Warner Bros does go into partnerships quite a lot and some of the partnership companies are not really that popular.

Overall our conclusion si that we will choose both of the distributors. We will select Warner Bros first because they are really professional at what they do and then go into a partnership with the UK film council. Warner brothers can be vital for the marketing of the film and with their background of success if they agree to this then they can help make our film successful. There will be a drawback which might be that they will want a certain percentage of the profits which is not a great issue because they have potential to distribute the film globally which is increasing the audience size. Overall this will be beneficial both ways. With the budget from WB the filming and general quality of the film can be better meaning that the audience reviews will be better meaning that it will have success. The UKFC can help the distribution of the film in the UK as they want British films to be promoted a lot as well. WB are quite interested in small industry films which shows a potential chance of an agreement.